Display Rates

To advertise, call (925) 672-0500 or email Sales@PioneerPublishers.com

Display Advertising Rates

Per Column Inch (minimum size 6”)

Contract Rates, per insertion < ¼ page ¼ page+
Open rate (fewer than 4x)4-7 x consecutively 25.0021.00 22.0018.00
8-11 x consecutively12 x or more, consecutively 20.0019.00 16.0014.00
Sample ad sizes (fractions approximate) 4-7 times ea 8-11 times ea 12+ times ea
Small display 4” wide x 3” high $             126 $               120 $             114
1/12 page 4” wide x 5” high

210

200

190

1/8 page 6” wide x 5” high

315

300

285

¼ page 6” wide x 10” high

540

480

420

1/3 page 8” wide x 11” high

792

704

616

½ page 6” wide x 20” high              1080

960

840

Front Page 12” wide x 1.5” high 570

550

 

510

Ad sizes in the table are examples, not limitations. Any ad size is acceptable as long as it is an even number of columns wide by an even number of inches high (Minimum ad size is 2 col x 3”)

Ads must run consecutively and can run in both Clayton and Concord (two papers per month) or in either Clayton or Concord only (one paper per month).

Full color $75 to $200 per insertion depending on size of ad. Call for quote

Display rate includes initial design of ad and minor copy changes during the run. Major rebuilding of ad or creation of new artwork subject to design fee of $50 per hour.

Inserts

Clayton only, $480; Concord only, $1,240 ($40/M). Select ZIP codes available (minimum $250) Clayton and Concord, $1,480

Stuffer Specification: 8 1/2” x 11″ folded, or 2 sheet (5 1/2“x 8 1/2“). Stuffers to be delivered to the printer in San Jose one week prior to publication date.

  • The Clayton Pioneer is published monthly and delivered by US mail to 5,500 households (+300 drop site) in 94517 during the second week of the month
  • The Concord Pioneer is published monthly and delivered by carrier to 30,000 households in 94518, 94519 and 94521 (+2,500 drop site) during the last week of the month.
  • Total circulation is 36,500 including mailed copies, home delivery, paid subscriptions and street drops.

Ad specifications: The Concord and Clayton Pioneers are broadsheets. Page height = 20”; Col width: 1 col = 1.908”;   2 col = 4.027”; 3 col = 6.145”; 4 col = 8.263”; 5 col = 10.382”; 6 col = 12.5”; CMYK; 300 dpi; Send ad copy and art to ads@pioneerpublishers.com
Rates effective June 1, 2015
Rev. June 1, 2015