Display Rates

To advertise, call (925) 672-0500 or email Sales@PioneerPublishers.com

Sample ad sizes Fractions approx.   Open 3 mo. 6 mo. 9+ mo.
Small display Minimum ad size 2 col x 3″ 3.8″ x 3″ $ 300 ea $ 252 ea $ 240 ea $ 228 ea
1/12 page 2 col x 5″ 3.8″ x 5″ 500 ea 420 ea 400 ea 380 ea
1/8 page 3 col x 5″ 5.75″ x 5″ 750 ea 630 ea 600 ea 570 ea
1/4 page 3 col x 10″ 5.75″ x 10″ 6 col x 5″ 11.5″ x 10″ Call for rate 1080 ea 960 ea 840 ea
1/3 page 6 col x 7″ 11.5″ x 7″ Call for rate 1584 ea 1408 ea 1232 ea
Half page 3 col x 21″ 5.75″ x 21″ 6 col x 10″ 11.5″ x 10″ Call for rate 2160 ea 1920 ea 1680 ea
Front page Footer 5 col x 2″ 9.5″ x 2″ Call for rate 900 ea 800 ea 700 ea

Sponsored Content 300-500 words, $1/word, minimum $300, includes one photo

Obituaries 200 words and one photo $190. Then $1/word

Wedding, Engagement, Birth Announcements 100 words and one photo $150

Full color $75 to $200 per insertion depending on size of ad. Call for quote

Inserts $1480, 36,500 ($40/M full run; $45/M for selected zip codes Specifications: 8 ½ ” x 11″ folded, or ½ sheet (5 ½ “x 8 ½ “). Inserts to be delivered to the printer in Tracy one week prior to publication date.

The Pioneer is published monthly on the third Friday and delivered free by US Mail to 5000 homes in Clayton Zip 94517 and by carrier to 31,500 homes in Concord Zips 94518, 94519, 94521. Zip code 94520 is served by drop site distribution

Monthly circulation is 38,500 including mailed copies, home delivery, paid subscriptions and street drops.

The Pioneer is a standard broadsheet. Page printable height 21.5; 1 col = 1.8”, 2 col = 3.8”, 3 col = 5.75”, 4 col = 7.7”, 5 col = 9.67,” 6 col = 11.5”; CMYK; 300 dpi

Rates effective Jan. 1, 2019 Rev. Jan. 7, 2019