Display Rates
Clayton Pioneer
To advertise, call (925) 672-0500 or email Tamara@claytonpioneer.com
Display Advertising Rates
Per Column Inch
| Open rate – per inch (less than 4 consecutive issues) | $20.00 | |
| Design – per hour (1 hour minimum-waived on ads 30″+) $50.00 | ||
| Contract Rates: Minimum size: 2 x 3 | <1/4 pg | 1/4 pg+ |
| 4-8 consecutive issues | 18.00 | 16.00 |
| 9-12 consecutive issues | 15.00 | 13.50 |
| 13+ consecutive issues | 13.00 | 11.50 |
Rate includes initial design of ad and minor copy changes during the run. Major rebuilding of ad or creation of new artwork subject to design fee of $50.00 per hour.
Stuffer Advertising Rates
Full Distribution – 13,000 for $650 (Clayton and Concord)
Stuffer Specification: 8.5″ x 11″ folded, or 2 sheet (5.5″ x 8.5″) stuffers should be delivered to the printer in San Jose one week prior to publication date.
Clayton Pioneer Distribution & Demographics
• The Clayton Pioneer is published and delivered every two weeks.
• Total circulation is 13,000.
• Clayton circulation is 5400, Concord circulation is 7200, and 400 streetdrops. The paper is direct mailed to the Clayton addresses (94517) and home delivered in the Concord distribution area (94521).
• Targeted distribution – Household annual income of $110,000 or more.
• The Clayton Pioneer also publishes the Clayton Almanac in the fall and the Clayton Valley Home Improvement Guide in the spring.
• Family households make up 83% of the population of our circulation area.
• 40% of the households have children under 18.
• 94% of the homes are owner-occupied.
• Average annual income of total circulation area is $110,000.
Ad specifications: Page height = 20”; Col width: one col = 1.908”; two col = 4.027”; three col = 6.145”; four col = 8.263”; five col = 10.382”; six col = 12.5”; CMYK; 300 dpi; Send ads to ads@claytonpioneer.com
Rates effective Jan. 1, 2013
